Thursday, 12 May 2016

What Exactly Is Schema Mark Up?



If you’re not a web developer and don’t know much about the code that is behind every website then you may not be familiar with schema mark up code and what it does. In this post I will give you a short overview of what it is and how it can help your website.


Schema mark up code can be defined as semantic vocabulary that you put on your website to help search engines crawl your website and have a better understanding of it’s content therefore delivering more informative results to the searcher.



Also known as microdata or micro tagging, it is a good practice these days to add this code to your website. Schema markup on a website makes it easier for search engine robots to sift through and find key information. This can be particularly beneficial for local businesses because you can use these tags to tell the search engines what kind of business you are in and also you can add your physical location making it easier for the search engines to display exactly where you’re located.


Schema mark up essentially spoon feeds the search engines so they understand how to translate the information on a website. It makes results more relevant to the searcher, and more beneficial for the website owner. Otherwise, the search engines are unable to accurately  categorize the relevant sites out there as easily.


We use JSON-LD here at the agency. JSON-LD is a specific type of mark up which Google seems to favour and it allows us to tag things like the business category of the website, it’s physical address and also reviews which often show up in the search results increasing the click through rate for that listing.


If you don’t have some form of schema mark up on your website (we particularly like JSON-LD) then now is the time to add it. If you’re not familiar with the code behind a website there are plug ins to help you or ask your web developer to install it for you. If you’d like to know more about schema mark up and how it can give you a boost in the search engines then feel free to contact us here at Atlantis and speak with one of our team today.


We have certainly find that having schema mark up on a website causes a slight improvement in search engine ranking across all of the sites that we are working on. Not only can it help your website rise in the search engine but we’ve found it can also help your Google My Business page rank in the maps section also.



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