If you are a business owner, you would want to know the different website metrics that enable you to optimize your future online marketing campaigns. Using premium third-party analytical tools can help you find important information regarding your website’s performance including daily traffic, ranking updates and conversion rates. But Google offers a free web analytics service that could be more than enough for your needs. In this article, you will learn about Google Analytics and how you can use it to improve your website.
What Is Google Analytics?
Back in 2005, Google acquired Urchin Software Corporation and used their Urchin on Demand product to build the foundation for its analytics service. Their new product was well received by countless webmasters, prompting Google to suspend new sign ups a week after launch. Google has since released several versions of Google Analytics. In October 2012, Universal Analytics was announced, the latest version which offers flexible tracking code and cross-platform tracking.
How To Use Google Analytics
While Google Analytics comes with its own limitations, you can do plenty of things that allow you to measure the success of your marketing efforts. By linking your website to your Google Analytics account, you can easily see some of the most important site metrics such as traffic and demographic information. For owners of small websites, this alone should be more than enough to help them keep track of their progress. But there are more powerful things you can do in Google Analytics to help you optimize your future campaigns.
Learn The Keywords Used By Your Visitors
As a marketer, you would certainly want to know what keywords were used by your online visitors to land on your website. By using Google Analytics, you can find out the exact search terms used by your target customers and see whether they match the keywords you want to target. From this data, you can further optimize your content and incorporate relevant keywords to boost your organic rankings.
Determine Where Visitors Come From
Finding out demographic information can play a vital role in increasing your conversion rates. For instance, you can see whether your website attracts traffic from your local community. This is essential if you are trying to promote your products or services in your local area. You can employ local SEO strategies to generate more traffic from your target demographic.
Identify Best And Worst Pages
By using Google Analytics, it’s easy to see which of your pages receive the most amount of traffic. You can also identify the pages that are not getting visited by your target visitors. You can then make adjustments and see what works for your top performing content.
Google Analytics is an excellent tool to monitor various site metrics. It is also very easy to set up. All you need is a Google account to get started. This web analytics service is a good way to get your feet wet in the world of analytical tools that help you in setting up more effective campaigns.