Having keyword optimized pages on your site is also ultra important for rankings… but Google doesn’t care how many keyword optimized pages you have.
Good site structure and layout is important too, BUT… Google doesn’t give a damn how cool your site looks.
Basically… Google doesn’t give a she-height about your website unless people are linking to your content.
To read the rest of the article go here: http://carlreed.co.uk/competition-crushing-authority-links
Related post: http://backlinko.com/white-hat-seo
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