Google Tag Manager is great for easily deploying and organizing all your site and app tags. But what about the complex problem of tags in the real world? Libraries, dentist offices, and college universities are a big mess of file folders with complex tagging systems. (The Dewey Decimal System for example dates all the way back to 1876!) Street artists have to manually spray paint their tags, and retailers have to keep track of tags on their wares. Conservationists and marine biologists tag animals such as sharks in order to fully understand their behaviors. But how to wrangle your universe of real-world items is the question.
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